Experience + revision science + beautiful design = better results
- Covers all 2022 specification topics required for the external exam
- Illustrated topics to improve memory and recall
- Comprehensive case studies to show application of concepts
- Over 300 marks worth of examination style questions
- Answers provided for all questions within the book
- Examination tips and techniques
A perfect accompaniment to our course textbooks, in a handy 246 mm x 189 mm format.
Absolute clarity is the aim with a new generation of revision guide. This guide has been expertly compiled and edited by successful teachers of Enterprise, highly experienced examiners and a good dollop of scientific research into what makes revision most effective.
Past examination questions are essential to good preparation, improving understanding and confidence. This guide has combined revision with tips and more practice questions than you could shake a stick at. All the essential ingredients for getting a grade you can be really proud of.
Each specification topic has been referenced and distilled into the key points to make in an examination for top marks. Questions on all topics assessing knowledge, application and analysis are all specifically and carefully devised throughout this book. Detailed case studies distill key concepts whilst demonstrating the development of long answer questions.
Topic Area 1: Characteristics, risk and reward for enterprise
Topic Area 2: Market research to target a specific customer
Topic Area 3: What makes a product financially viable
Topic Area 4: Creating a marketing mix to support a product
Topic Area 5: Factors to consider when starting up and running an enterprise
